Classified can be defined as a special type of advertisement. Classifieds generally feature some personal information, business information by any company, or the information about any upcoming event. The classified Ads were generally used to publish only in newspaper in past. After that the classified ads were stared to advertise through television or radio. Later the Internet became the medium of publishing classified advertisements.
Now the online aspect of classified advertising is highly praised around the entire globe. This is because of some important advantages like the global nature of Internet, availability of more space to write advertisements properly, better keyword based search option and the user friendliness of the classified websites.
In this article we will discuss some facts about the superiority of online classified advertisements over the printed media classified advertisement. First of all the printed media for classified ads includes likes of newspaper, magazines or the free-ad magazines. If you think rationally then you can find a severe drawback of the classified ads, which are generally published in the daily newspapers. Basically the common people don’t have the tendency to read the daily newspaper after its publication date.
So if the classified ad is published in a daily newspaper, then there is every chance that the prospect of that classified advertisement gets rotten after the day of the newspaper publication. Secondly, a particular newspaper is not a global media. The stretch of the availability location of a newspaper is either state level or at most national level. The reader, who has different mother tongue in multilingual countries, does not read even the newspapers of other regional language. So there is every possibility that a large mass got unaware of the published classified ad. But the stretch of Internet is global. Internet users can view the ads of even different countries and the can do what they wish.
For an example, an Indian guy can apply for the job in Hawaii after seeing the online classified ad. Certainly it will not be possible for him to find that particular job in Hawaii, despite being sat in India. Another superiority of online classifieds over the printed media classified ads is the low cost nature of the online classifieds. There are lots of free websites, which provide the facility of posting classified ads free of cost.
You may post as many classified ads of you wish absolutely free. There also some paid classified websites with better moderation quality, which provide you the facility of posting your own classified ads in exchange of some money. But the cost of publishing classified ad in a print media seems to be greater. There you have to pay in cost per column basis. So the expanse rises. The online classified websites also providing more space to write the ad and the fonts are bigger and more readable in websites than the print media.
The downfall of the classified section of print media started after the introduction of television and radio. After the introduction of Internet it seems the classified websites are becoming the front-runner in the field of classified advertisements.