The first and foremost element before any hotelier indulges in any kind of marketing is to understand and define its marketing goals, the target audience and its competition. This is so because every business is different or in this case every property is different with its own unique selling points. One could be choosing to do online hotel marketing for a small budget hotel located on the outskirts of a city, an exotic resort far flung from the outer world or simply could be a five star concern belonging to a large chain of hotels and resorts that are established in all the four corners of the world. Depending upon the business goals, one has to set the way or strategies for a complete online marketing mix for promoting the property.
This is a crucial step but once formulated, rest is not too tough as the base has been formed upon which the ideal plans can be carefully laid out. Hotel marketing in terms of online comprises of several elements such as search engine optimized website, pay-per click marketing campaigns, creating and leveraging communication through social media, managing the online reputation, sending direct messages through e-mail marketing and SMS marketing, having the rightly developed app on the property’s mobile website and so on and so forth.
Each element has to be rightly and highly focused, keeping in mind the marketing goals and the kind of communication that the hotelier wants to send out to its target audience to tap the prospective customers and create new ones as well. All in all, all the activities centered on one’s brand’s digital space should also reflect a positive return on his or her investment. Well, honestly it’s not easy and can be quite a taxing and intimidating task but not an impossible one. With the right set of objectives, careful planning, strategies which are updated at each phase, with the latest benefits of technology achievements and of course with the right experienced professionals, hotel marketing or hotel website promotion becomes an easy feat.
Singularly, if one wants to just focus on the hotel website promotion and not the other tools of online marketing then they too can be carried out effectively and efficiently. At the outset, if one has an existing website then it has to be analyzed meaning each page will be checked so that it can be found out that the hotel website in question is search and sales ready? Depending on the result of this analysis, the existing website will be revamped or a new one will be created as per the requirements so that the customers can search for your hotel and make reservations. The happy news is when a customer is able to search you on the World Wide Web and is convinced to book room nights.