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Imperative Actions You Need to Take and Master to Dominate Your Competition and Win for Yourself…For the Next Decade
After 50 years of successfully making sales all over the world.
After delivering more than 2,500 customized speeches to the world’s biggest companies.
After establishing an unrivaled social platform with millions of views and followers.
After leading the marketplace with Sell or Die podcast.
After delivering more than 350 sold-out public seminars to audiences all over the globe.
After writing 13 best-selling books including The Sales Bible and The Little Red Book of Selling…
Jeffrey Gitomer has finally written the SALES MANIFESTO. A book that sets the standard, and lays bare what it will take for salespeople to succeed now, and for the next decade.
The book, and it’s resource links, will take you, the reader to explanations that will disrupt old world sales tactics that no longer resonate with buyers, and sets easy to understand and implement elements of what it will take to win more profitable sales.
Here’s a brief explanation of what’s in store as you read, watch, learn, and implement:
The MANIFESTO identifies in simple language the 5.5 parts of the new sale, and builds easy-to-learn and easy-to-implement models for each component:
1. Value Attraction (creating social messages that make the reader want more)
2. THEM Preparation (planning strategy, getting ready, and executing)
3. Value Engagement (attraction PLUS value)
4. Connection and Completion (perceived value beyond price in both ‘how to connect’ and ‘connect to make a sale’)
5. Building profitable long-term relationships (loyal, value driven customers)
5.5 Building a permanent referable first-class reputation (both online and community based)
This book is not just the answer – it’s a no bull book of ANSWERS and ACTIONS that will put you on top of your sales world and keep you there.
MANIFESTO is not just MORE.
MANIFESTO is… Think. Read. Experience.
Observe. Collect – ideas and friends. Expose your thoughts. Attract.
Prepare and Be Prepared. Internet. Intend. Engage. Relate.
Differentiate. Prove value. Serve with pride.
Reward – yourself and others. Love it or leave it.
Do the right thing all the time.
From the Publisher
The old way of selling is dead
Here’s why, and how to master the new way to dominate your market, destroy your competition, make the sale, and get your price
For decades, the model and philosophy around the selling process has focused on a model of ‘prospecting, presenting, overcoming objections, and closing the sale.’ This process causes manipulation, bidding, price comparison, and ultimate frustration among salespeople and sales leaders due to loss of profit even if the sale is won.
Clearly a new model and a new strategy is needed
A sales model without manipulation, and one that leads to a trusted, non-bidding, profitable relationship. One where the customer buys based on the value perceived, not just price. One that includes social involvement and engagement. And one that can continue to grow as the salesperson progresses.
This one book will shape you and make you for the next decade
This new approach takes on a different view of how you prepare for & how the sale is Completed, not closed. It places a new & powerful set of criteria for sales people for connecting & building relationships that, once implemented, leads to improved skills, improved sales, improved reputation, and improved profits.
The Manifesto Sale will help you build relationships that lead to referrals.
This new model changes the game and brings you permanently into the 21st century
Value Attraction (create social messages that make the reader want more)
Them Preparation (plan strategy, get ready, and execute in terms of the customer)
Value Engagement (attraction + value = connection)
Connection & Completion (perceived value beyond price and connect to make a sale)
Build profitable long-term relationships (loyal, value-driven customers)
Build a referable first-class reputation (both online and community based)
Execute the Non-System of Selling (this non-system is Not is manipulation)
How will you use this book to succeed and build knowledge and wealth?
This is a book of sales imperatives.
This is a book of next generation sales and personal development directives and strategies you can use Today .
This is the sales book that all other sales books will use as a benchmark.
The Manifesto Sale is the only way.
What is a sales manifesto?
A sales manifesto is a series of directives and answers that lead to real world success. No theory. No fluff. No crap. Just sales and facts
The Manifesto Sale focuses on the customer,is value based, contains zero manipulation,is easily understood,creates real attraction, and provides salespeople with the one thing they’re hoping for as they progress up the ladder of success: Implementable Answers . The Manifesto Sale is the only way and its yours for the taking, the learning, the understanding, the implementing, and the banking.
Sales ideas and answers you can use the minute you learn them.
Goes against the grain of conventional thinking, and causes the marketplace to reconsider their goals and objectives.
Find the inspiration and confidence to take new actions and make more sales.
These are the Genuine disruptive manifesto elements that will lead you to the Sale…
Part One: Value Attraction
Attraction is a combination of social outreach and branding. It’s consistent messages and offerings in favor of the recipient that are so well received that they’re shared, forwarded, posted, and re-tweeted to the followers of the seller.
Part Two: THEM Preparation
Preparation offers a new model that identifies the situation, opportunities, objectives, and the outcome, All In Favor Of The Customer – and challenges you to be the glue that holds the rest of getting ready together. Doing your best at All Times ensures a higher percentage of favorable outcomes.
Part three: Engagement
Engagement builds value and consistency into to every offering. Why would a prospective customer be engaged by your words? Why would they be engaged by your offer? What is their perception of the difference between you and your competition? How easy does the customer perceive it is to do business with you?
Part four: Connecting
Connecting identifies traditional networking connection opportunities, Combined with a business social media outreach to attract the best possible contacts and prospects through unsolicited referrals, social media attraction, engagement, and connection, existing customers, and networking connections.
Foundational success elements and actions needed to take place in your sales evolution and environment now and in the future
Part five: Building Profitable Relationships
Building Profitable Relationships challenges the new model of selling salesperson that service and value after the sale leads to loyalty. Loyalty leads to repeat business and referrals. Detail is offered on how relationships are built and maintained over time, and how relationships also help drive profits and eliminate competition.
Part six: Reputation
Reputation is the strength of character that arrives to the sale way before the salesperson does. It focuses on the missed opportunity to build personal brand and credibility that can spell the difference between sale and no sale.
And, part 6.5 is Executing
Executing, like customer engagement contains the foundational steps to the NEW sale. Gitomer refers to it as: The Non-System of Selling – intelligent, emotional, friendly, value-driven engagement. The steps are the questions you ask, the ideas you present, your presentation skills, your perceived difference, your perceived value, and your proof. The glue that holds the rest of executing together is the attitude, belief, and enthusiasm you are able to transfer to the customer.