Internet marketing gurus have a saying: “Content is King.” In order to make an impact online, you need both quantity and quality of content. Unless you’re an experienced writer who likes sitting in front of your computer 24 hours a day, you’re going to need the help of professional writing services. This should be easy. There are thousands of writers offering their services online. The trouble is, some of them are more professional than others. How do you find the best writer for your needs?
If you need a doctor or a lawyer, finding a professional is fairly easy. Doctors, lawyers and other professionals cannot hang a shingle on their door until they have passed rigorous exams. Anyone can call himself a “professional writer,” though. A degree in journalism is not a requirement for the job, nor is it always an indication that the writer will give you the best professional writing services for your online needs. Journalistic writing and online writing require very different sets of skills.
What is a Professional?
Taking a broader definition of “professional” may help you find the right professional writing services for your needs. The hallmarks of a professional in any discipline are expertise, experience and service. Expertise only comes after a long apprenticeship. All of a professional’s experience and expertise is useless unless he then conscientiously applies it in service to you, the client. If any of these elements is missing, you can’t really call anyone a true professional.
If you are just going to the doctor for a checkup, you can confidently go to your family physician. If you want a nose job or a face lift, you look for a specialist. The same thing is true of writers: some of them are better at one type of writing than another. If you need a technical article, it’s best to find a writer with a background in technical writing. If you need lively blog content, that same technical writer may put your readers to sleep. Then again, he might be dying to let his more creative side out and be brilliant for the job. How can you tell? Who do you choose?
The Writer’s Portfolio
The writer’s portfolio will give you the best indication of whether or not his professional writing services are the best for you. In a portfolio, what you see is what you can expect to get. Do you really care that the writer has a PhD if he can’t write a lively and informative piece about hair care products? If examples in the writer’s portfolio show a lively and compelling style and are free from glaring grammatical errors, he is likely to offer the best professional writing services for your needs.
Freelancers versus Professional Writing Services
Many freelance writers are moonlighters, just trying to make a few bucks on the side. Some of these may be very conscientious, while others may not have the time or inclination to stick to deadlines and do everything it takes to satisfy their client’s needs. The best way to know whether or not a writer will be willing and able to tackle your job is from the feedback of his former clients. If the majority of his clients have been satisfied with his work, you probably will be, too.
If the professional writing services of your choice meet all of the above criteria, they are most likely going to charge more than their competition. Is it worth it? Definitely. They will save you time and money by taking responsibility for their efforts. You won’t have to edit their work or reject half of their articles and wait another week until they get it right. They will make you money because they will write compelling content readers will respond to favorably. Instead of wasting your precious time going from writer to writer, you will have a long and fruitful business relationship with one writer’s professional writing services.