After you have your PHP Dir Submit site installed the next thing you need to do is to promote it. Never expect people to find your site ‘automatically’. So the question is how do you go about doing this? Just like promoting any other type of web sites, you need to have a plan before you start, and also, you need to diversify your promotional methods. This way you can find out which ones are working and which ones are not. Not only that, but more importantly, if something ‘bad’ happens to your account (i.e. Banned from a forum or article site deleted your article by mistake) you will have other sources to drive traffic to your website. With all that being said, here’s a list of things you should do after launching your PHP Dir Submit site.
1. Submit the site to quality web directories. Big directories like the Yahoo Directory, MasterMoz, Dmoz can help the search engines to find your PHP Dir Submit site, which means your site will be indexed quickly. They will also help your site to rank higher, so make sure you put the keywords within the title. If you are planning to submit to a hundred directories then you’ll need to change the title slightly to avoid the over-optimization filter.
2. Submit your PHP Dir Submit site to social bookmarking sites. Like the directory submission, doing this will help getting your site indexed quickly. This should be the first thing you focus on, because your site would need to be in the index first before it can be ranked. Submit your PHP Dir Submit site ONCE on each site. If you do it more than once you could be in the risk of getting banned from these social bookmarking sites. After all who likes spam? If you can make this step a lot more effective by putting up an article on your PHP Dir Submit site and then you bookmark this page instead of the homepage. Make sure you have a link on this article page that links back to the homepage.
3. Use a blog to drive traffic to your PHP Dir Submit site. After you have done the two steps above your site should be in the Google’s index within a day or two. The next thing you should do is to start a blog. You can either integrate a blog to your PHP Dir Submit site, or you can have it as a unique site. So why have a blog? Well, you will be using this blog as a ‘partner site’ to help your PHP Dir Submit’s search engine ranking and traffic. If you have a blog already you can skip this step; simply use that to promote your PHP Dir Submit site.
4. Write quality articles and submit them to your blog and directories. Using articles to promote a site has proven to be successful. First, you need to decide whether you want the articles to bring visitors to your website (traffic) or do you want them to boost your PHP Dir Submit site’s search engine ranking (link value). Yes it is possible to get both benefits from the same article, but the result would be much better if you just focus on one. For the direct traffic benefit, you would submit them to ONLY one or two ‘well trusted’ article directories like EzineArticles.com; for the search engine ranking benefit, you would submit them to hundreds of article directories.