The Latte Factor: Why You Don’t Have to Be Rich to Live Rich

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(as of Jun 09,2021 14:17:58 UTC – Details)


Discover #1 New York Times bestselling author David Bach’s three secrets to financial freedom in an engaging story that will show you that you are richer than you think. Drawing on the author’s experiences teaching millions of people around the world to live a rich life, this fast, easy listen reveals how anyone—from millennials to baby boomers—can still make his or her dreams come true.

In this compelling, heartwarming parable, Bach and his bestselling coauthor John David Mann (The Go-Giver) tell the story of Zoey, a twenty-something woman living and working in New York City. Like many young professionals, Zoey is struggling to make ends meet under a growing burden of credit card and student loan debt, working crazy hours at her dream job but still not earning enough to provide a comfortable financial cushion. At her boss’s suggestion, she makes friends with Henry, the elderly barista at her favorite Brooklyn coffee shop.

Henry soon reveals his “Three Secrets to Financial Freedom,” ideas Zoey dismisses at first but whose true power she ultimately comes to appreciate. Over the course of a single week, Zoey discovers that she already earns enough to secure her financial future and realize her truest dreams—all she has to do is make a few easy shifts in her everyday routine.

The Latte Factor demystifies the secrets to achieving financial freedom, inspiring you to realize that it’s never too late to reach for your dreams. By following the simple, proven path that Henry shows Zoey, anyone can make small changes today that will have big impact for a lifetime, proving once again that “David Bach is the financial expert to listen to when you’re intimidated by your finances” (Tony Robbins, #1 New York Times bestselling author of Money: Master the Game).

From the Publisher

It’s Never too Late to Reach for Your Dreams

Through his 9 New York Times bestsellers, FinishRich seminars, and national media appearances, David Bach has revolutionized the way millions of people understand and manage their finances. Now, with The Latte Factor, he’s on a mission to empower readers of all ages and backgrounds to live their best financial lives and reach for their dreams.

“When I first started my career, I was deep in debt and full of shame, fear, and embarrassment about money. David Bach’s books helped me turn that around and create real financial freedom. The Latte Factor works!”

—MARIE FORLEO, author of Everything is Figureoutable, host of the award-winning show MarieTV

An excerpt from the book

Zoey drifted through work that day, editing on autopilot as she replayed snippets of her conversation with Henry. Finally, she took out her phone and began scrolling. On her ride into the city she had jotted down a few notes, and now she retyped them into her laptop, sorting and sequencing as she went.

She looked at her notes.

Most people, when they earn more, simply spend more… Everyone thinks they know about it, but hardly anyone does it… Pay yourself first… Some say it’s the most powerful force in the universe… Ten dollars a day can change your life…. Keep your first hour’s worth of each day’s pay.

And then there was that comment from the day before, the one that sounded like it came from a financial Zen master:

If you can afford that latte, you can afford this photograph.

She still had no idea what he meant by that one. Or by her “latte factor.”

Her latte factor?

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